They are very similar to Urban Decay 24/7 eye pencils, soft and smooth, very easy to apply, but dry down quickly and don't budge for hours. The shades I got are Bold Gun Metal which is a shimmery silver/grey colour and Bold Blue which is a shimmery medium blue colour. Bold Blue has slightly more micro glitter to it, but it's by no means glittery. I also bought Bold Purple subsequently which I'll be reviewing separately.
Both eyeliners stayed on my waterline fairly well, probably for about 4 hours, and on my lower lashline all day. These are supposed to be waterproof and I have tested Bold Gun Metal in the swimming pool and it did smudge, not terribly badly, but it did. I'm not that fussed, but if you are looking for a truly waterproof eyeliner, these might not be the ones for you.
Bold Gun Metal isn't too similar in colour to any of the Urban Decay 24/7 eye pencils I own (it's quite a bit darker than Gunmetal and less shimmery), but Bold Blue is a dupe for Deviant, I swatched them side by side and you can't tell the difference. If you like blue eyeliners, this may be good news for you, as these are similar size to the Urban Decay ones (doesn't actually say anywhere, but I estimate between 1 and 1.2 g) and only cost £3.99 each, plus there's bound to be an offer on them at some point.
All in all these are nice, creamy, long lasting eyeliners, but not as waterproof as they claim to be.
See more pictures including swatches after the jump!
In the swatches below Bold Blue looks a little lighter than in real life and in the first one so does Bold Gun Metal, the second one is more true to colour.
|Taken with flash|
|Taken without flash in natural daylight|